Employer value proposition and training
Challenge
FTI’s only description of itself as an employer was a few paragraphs on its career site which emphasized its values. However, details about the work, the customers, the technology and services, as well as the value of a career at FTI were hard to find.
Assignment
Develop an employer value proposition that provides a well rounded story and positions FTI as a sophisticated, modern employer with a heart.
How FTI Described the Culture
Approach
Understand
Conduct qualitative and quantitative analysis of employee and candidate experience and competitive talent benchmark: Employera’s EBIQ Report
Co-Create
Led and facilitated 3 collaborative work sessions with a cross-functional FTI team of employees to develop an authentic employer value proposition and key messaging.
Activate
Delivered a comprehensive Messaging Guidebook
Conducted trainings across the organization to re-engage and empower all employees in the future of FTI
Translated Messaging into a new visual identity
Brand new career site, web site and brand assets launching Nov. 1, 2023
