From sophisticated competitive benchmarks, through EVP creation and brand activations, we create everything needed to build an authentic employer brand that stands out. We’ll meet you wherever you are, and collaborate closely to take your talent brand to the next level.

• Employer Brand IQ™ competitive employer brand benchmark

• Employer Value Proposition (EVP) and core message development

• Employer brand guidelines

• Employer brand activations

• Glassdoor campaigns, management and consulting

• Social media campaign development and management

• Content development, campaigns and management

• Executive communications training and content support

• Content, graphic design and production: Web, social, electronic, print, video, event presence

Driven by creative and technical advancements in consumer publishing, social media, content marketing, and human-centered design, we transform internal communications programs into modern, culture-building engines to accelerate change, foster belonging, and connect employees to your company’s purpose, their work, their managers—and each other.

• Internal Communications IQ™ program evaluation

• Internal communications program strategy, design, and ongoing management

• Intranet and internal comms channel design, plus support technology selection consulting

• Change communications

• M&A, merger, IPO communications planning and management

• Manager communications training

• Employee event design and management: fireside chats, town halls, all hands meetings

• Content, Graphic design and production: Web, social, electronic, print, video, event presence

Your company’s purpose, vision and values are more important to prospective candidates, employees and other stakeholders than ever before. Employera’s team has worked with dozens of organizations , large and small, to create or update their statements of purpose and the impact they want to create, and to help channel core beliefs into desired behaviour.

• Comparative assessment

• Collaborative creation of statements of purpose, vision and values

• Translation of values into desired behaviours

• Guidebook creation

• Internal communications rollout of updated purpose, vision and values

• Content, graphic design and production: Web, social, electronic, print, video

Whether you’re looking to fill hard-to-hire roles, build awareness with new talent, or design and launch a global marketing effort, we’ll make sure your marketing strategy and campaigns are employer brand-aligned, thoughtfully planned and continuously analyzed and optimized to achieve your most critical talent acquisition goals.

• Recruitment Marketing IQ™ program evaluation

• Strategy and planning

• Custom campaign design and execution

• Programmatic and performance-based advertising

• Custom projects

• Creative and production

• Campaign analytics and reporting

We’ll help you deliver the experience your company wants people to have by designing intentional, meaningful experiences and engagement opportunities for your employees and candidates at each step in their journey with you. And we’ll create the right assets, and pull together the supporting processes, systems, content and training needed to bring the experiences to life.

• Employee and Candidate Experience IQ™ assessment of current states

• Employee engagement and pulse surveys

• Candidate experience design

• New employee orientation and onboarding experience design

• Employee experience design

• Office, remote and hybrid workstyle design

• Content, graphic design and production: electronic, print, video, event presence

Employees want to work with a company that aligns with their values and knows what they stand for. Diversity, equity, inclusion and belonging are more than programs, they’re reflected in the language we use, and don’t use. They come to life in how we speak to each other, in written communications, and in how we treat each other. Working through unconscious bias and learning about inclusive language is the beginning of real and meaningful progress in hiring, growing and retaining talent. We apply DE&I principles to transform employee communications into an engine that fuels high performance, builds culture, supports organizational change, and fosters belonging by more deeply connecting employees to their work, the company’s mission and vision—and to each other.

• Diversity, Equity, Belonging (DEI) IQ™ current state evaluation

• Diversity & inclusion communications strategy

• Social situations communications

• Designing teams for belonging

• Inclusive content

• Culture of belonging Intranet/digital workplace

• Event design & management

• Workshops, training, speak at your event

Change initiatives like digital transformation, return to office, hybrid work, and DEI programs are complex and challenging to execute properly. But organizations who involve a representative team of employees in their initiative design and rollout planning increase their odds of success dramatically.

Employera uses human-centered design principles, disciplined research and effective collaborative co-creation processes to create and communicate change initiatives that have a much greater chance of succeeding. We work closely with cross-functional teams from different departments and divisions of our clients’ organizations.

Together, we accurately identify issues from multiple angles, build effective solutions and programs that are deeply informed by employee perspectives, and create rollout plans and communications that are finely-tuned to the concerns and information needs of our clients’ employees.

Most companies work in silos, without a structured, multi-disciplinary approach to integrating efforts between branding and marketing, employer branding, talent acquisition, executive/manager communications and intended employee experience. We’re experienced in designing and managing integrated multi-department efforts to make sure the teams across the organization who impact talent operations, employee and candidate experience are working with a unified strategy, and clear visibility into each others’ efforts to achieve critical talent-related goals.

• Integration assessment

• Strategy and planning

• Info sharing design

• Report design

• Collaborative, multi-departmental workshop design and management

• Workshop facilitation