Campaign

Be the Reason

Be the Reason is a call to action. It puts candidates and employees at the center, the accountable actors of change.

Challenge
Prior to launching the new employer brand, leadership of a division of HII expressed hesitation in participating the new employer brand campaign we co-created with HII TA, recruiters and hiring managers.

Assignment
Test the campaign in a real-world setting to gather data, and test assumptions.

Solution

Design and launch a 4-week recruitment marketing campaign targeting some of HII’s hardest to hire roles. in order to test the strength of the creative and gather baseline data and learnings while driving applications.