Glassdoor is a powerful listening tool and provides an effective way to observe, in the immediate, the experiences of employees and candidates. It’s also a key destination for candidates, customers, partners, etc., who are interested in finding out what it’s like to work at your organization. It’s also a key platform for job seekers. It’s the second largest job site in the U.S., following Indeed.com, with 67 million unique monthly visitors to its website and mobile applications. While a company can’t control its Glassdoor ratings, a thoughtful strategic approach to managing Glassdoor can help ensure that the story employees past and present tell about working at the company validates and brings the brand and employer value proposition to life. We can assure that thoughtful strategic approach.