Many efforts to create Employer Value Propositions fail to resonate or differentiate because they’re approached as a top-down writing assignment, where drafts and edits are directed and approved by senior executives or by one department like HR or communications.  Our approach starts with comparative research into competitive brands, and the writing is a cross-functional collaborative effort between key representatives from different departments and locations of your company and our team, in addition to senior execs. Our approach guarantees that your EVP will be authentic, that it will differentiate your company from the pack, and that it will resonate with the people who work for you.  As well as the people you’d like to join.