Strategic evolution
from the inside out
The assignment
Frontier Technology Inc (FTI) is a successful, 38 year-old defense contractor that serves all branches of the US Department of Defense and Intelligence Community with customizable operational technologies and deep mission and data expertise for making the best decisions possible in real time.
Employera began working with FTI in late 2022 on a range of strategic projects,, applying employee-centered design to a variety of change management, branding and communications projects in support of the company’s updated strategy and next phase of growth.
Deliverables
Executive alignment
Change design and management to support an enhanced collaborative workstyle
Updated internal and external communications planning
Positioning and messaging update
EVP/employer brand update
External brand and web site update
Method: collaborative co-creation
Each project has been deeply informed by competitive research, materials reviews, employee surveys and one-on-one interviews. With that context as a foundation, we’ve collaborated with cross functional teams of FTI employees to co-create ideas, processes and content designed to help communicate and engage the workforce in the company’s strategy, attract high caliber job candidates, and tell a stronger and more differentiated story to new potential customers.
Results
After 100 days, members of the FTI executive committee commented that they didn’t expect to see significant impact as quickly as it began to happen.
It makes a big difference to involve employees in the planning and execution of programs that will affect them, and which need to communicate the company’s mission, vlsion and values in ways that will engage the workforce and external audiences with authentic differentiation.
To come
In November, FTI will launch it’ new web and career sites, and new external brand assets. Work is underway in training in new ways of working, updated internal portals, updated internal and external communications programs.