Mission, vision and values. And how they work together.
By: Andy Getsey, Co-Founder, Employera
Your company’s mission, vision and values are more important to prospective candidates and employees than ever before. Employera’s teammates have worked with dozens of companies, large and small, to create or update their mission, vision and values statements. Here’s how we think of them.
Your company’s Mission Statement says what your company does, and defines its reason for being. Your Vision Statement signals the impact your company wants to make, now and down the line. Both are super important in attracting top candidates and keeping them motivated. Examples:
Related, but different, right?
Values are the core principles that your company thinks are important enough to guide its decisions and your people’s behavior. They shouldn’t be platitudes, they should authentically reflect the beliefs of the company, and your executives and employees need to walk the talk. Examples:
If your company is at a point where it would like to analyze and update its mission, vision and values, we’d be happy to talk. We have a well-designed, enterprise friendly, and collaborative approach that ensures strategic alignment, authenticity, differentiation and uptake across the organization.
#MissionVisionValues #Employera
About Employera
This is the Era of the Employee. Employera builds, promotes, and drives employer branding through all the touchpoints in the employee journey, from talent acquisition to alumni status. Our services include Employer Branding, Experience Design, Internal Communications and DE&I Communications. We work with some of the most dynamic companies in the world, from well-known global brands to mid-sized companies and hot startups. Employera’s senior leaders are at the top of their fields, and come from major global companies, consulting firms and academia. We’ve worked on the inside as function leaders, and on the outside as expert consultants in all the service lines we offer. Our diverse points of view create powerful ideas and practical bottom line impact.